For B&B HOTELS, there's no need to go overboard when the essentials are enough.
As summer vacation approached, how could B&B HOTELS become a smart choice for one’s next trips?
To highlight the quality of their offer at the best price, we created a radio and TV campaign that gently mocks all those superficial services that don’t necessarily guarantee a good stay.
From towels folded into swan shapes, to wild silk embroidered sheets, to 18th-century silver service, B&B HOTELS humorously and lightheartedly pokes fun at the excess, under the direction of the talented Romain Quirot. In the end, with a warm welcome, a good bed, and a good breakfast, a great stay is as simple as that.
Des serviettes pliées en forme de cygne, aux draps brodés en soie sauvage en passant par le service en argent massif du XVIIIe siècle, B&B HOTELS s’amuse du trop, avec humour et légèreté sous la direction du talentueux Romain Quirot. Finalement, avec un accueil chaleureux, un bon lit et un bon petit déjeuner, un bon séjour, c’est aussi simple que ça.
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