A simple and effective campaign, just like the brand
From towels folded into swans and silk-embroidered sheets to 18th-century sterling silver service, B&B HOTELS playfully pokes fun at extravagance — with humor and lightness, under the direction of the talented Romain Quirot.
In the end, all you really need for a great stay is a warm welcome, a good bed, and a good breakfast. It’s as simple as that.