Night view of the Palau de Congressos in Palma, venue for the Global Training Experience Mallorca
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Mercedes – Experience the next level of desire

Under the motto “VIVA MERCEDES!”, over 12,000 international sales employees gathered in Mallorca to experience the latest Mercedes-Benz models through an innovative mix of gamification, in-person training sessions, and driving events. The Global Training Experience served as a strategically valuable tool for Mercedes-Benz to emphasize its innovative strength and market leadership. The event not only enhanced the qualifications of the participants but also strengthened the global network and emotional connection to the brand. This immersive learning experience positioned Mercedes-Benz as a pioneer in the automotive industry and made a significant contribution to long-term brand loyalty and sales success.

Mercedes-AMG SL 43 on display under architectural arches during the event.
Participant using a VR headset to explore a Mercedes-Benz vehicle in a virtual environment.
Hands-on demo during the Global Training Experience with participants using interactive displays.
Participants engaging with the Mercedes-Benz car lineup during the training event.
Overview of the Mercedes-Benz exhibition space inside a modern congress hall.
12.000 participants
32 runs in 9 weeks
Portrait of a team member involved in the Global Training Experience Mallorca.

“For us, the Global Training Experience was both a special challenge and a success. We implemented an innovative and sustainable concept that not only conveyed knowledge but also created emotional experiences, turning participants into true brand ambassadors for Mercedes-Benz.”

Ann-Kristin Günther | Responsable du secteur Automobile & Membre du Conseil d’Administration
Convertible Mercedes-Benz displayed on a terrace overlooking the Mediterranean Sea.

Global Training Experience Mallorca

The innovative “VIVA MERCEDES!” training format brought together over 12,000 international sales employees in Mallorca to experience the latest Mercedes-Benz models. Through gamification, VR experiences, and real-life driving events, the program offered an immersive learning experience that integrated digital learning strategies and personal interaction, turning participants into enthusiastic brand ambassadors.

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