Invictus Games

For the first time, Germany hosted the Invictus Games—an international sporting competition for physically and emotionally injured soldiers and veterans, previously held in countries like the United Kingdom, the United States, Canada, and Australia. The Invictus Games, founded by Prince Harry, the Duke of Sussex, and still under his patronage, are far more than just a sports event. They are a powerful symbol of strength, respect, and inclusion. Our responsibility as the lead agency was to embody these values through holistic event design at the Merkur Spiel Arena and the Nations Home. With the concept “A Home for Respect,” we created an environment that provided athletes, their families, friends, and the public with a sustainable and inclusive experience, bringing the core values of the Invictus Games to life.