A plastic bottle hanging from a passerby’s back to highlight the impact of littering in public spaces.
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Let’s fight ocean pollution through culture.

For years, Sea Shepherd has fought to defend the marine world against human abuses and aggressions. Today, a new scourge threatens the oceans and their ecosystems: plastic pollution.

How can we raise awareness and inspire people to join the NGO in this fight?

To bring the dangers of single-use plastic to the forefront, OVAL launched the activation #pollutiondavril.

With this social and PR campaign, Sea Shepherd cleverly hacked the tradition of April Fool’s Day by inviting the public to take action through a symbolic, easy-to-replicate gesture.

On April 1st, everyone was encouraged to stick a piece of plastic waste on their back, replacing the usual paper fish, and to declare their commitment against single-use plastics on social media.
A simple and low-cost operation that resonated on a national level.

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The spot
For real.

Visual from Sea Shepherd’s "Pollution d’avril" campaign, showing underwater plastic pollution.
+ 33M impressions
+ 50k UGC
Let’s amplify your battles.