MINI Belux
Words of love that travel during the holiday season.
To share the magic of the holiday season beyond the airports, OVAL created the campaign “From Paris Aéroport with Love” in partnership with the association 1 Lettre 1 Sourire.
Our aim was to bring the brand promise “Paris vous aime” to life by spreading the magic of the holidays throughout the airports, digitally, and reaching those who need it the most.
With Paris Aéroport, we turned this campaign into a shared act of solidarity, unlike anything the brand had done before.
A brand promise to send out into the world for the very first time?
The experience
For real.
More than a campaign, a commitment
With the campaign “From Paris Aéroport with Love,” in partnership with the association 1 Lettre 1 Sourire, we created a solidarity-driven initiative that invited travelers and employees to write love letters to isolated individuals.
For two weeks, mobile mailboxes roamed the terminals and Groupe ADP offices, engaging with passengers and employees alike.
Each participant was invited to write a heartfelt message on a paper airplane branded for the campaign, which was then placed in the mailbox and delivered by the association to isolated individuals in nursing homes.
OVAL amplified the operation, both inside and beyond the terminals, with a print and digital poster campaign, poetic décor, and a social media and influencer push, allowing over 18 million people to be touched by this wave of solidarity.
+ 18M
people reached
+ 10k
people connected through letters
Best Brand Experience 2024
From Paris Aéroport with Love won GOLD in the Brand Experience category at the Heavent Awards Cannes 2024. A well-deserved recognition for an experience full of meaning.
