The “Vies Brisées” exhibition lit up at night with engraved glass portraits.

Road Safety

Shattered Lives

EXTERNAL COMMUNICATIONS

Lives shattered by texting while driving, immortalized

The use of mobile phones is an increasingly common cause of road accidents. It not only involves those behind the wheel but also their loved ones on the other end of the call.

How can we raise awareness and alert the public to the dramatic consequences of using a phone while driving?

OVAL decided to implement a unique and impactful campaign:
“Shattered Lives”—an artistic exhibition created in collaboration with artist Simon Berger.

This communication campaign, embedded in the daily lives of French citizens, aims to inspire behavior change through art.

An artist works on a glass panel on the ground using a hammer.

Artist Simon Berger etches the face of a victim into glass using a hammer.

A woman observes the “Vies Brisées” exhibition on Place de la République in Paris.

A passerby takes a photo of a shattered portrait from the exhibition.

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The campagne
For real.

Detail of the exhibition showing portraits and messages on large phone displays.

Hypnotic portraits

We produced five monumental smartphones (2.5 meters tall) and installed them at Place de la République in Paris to showcase this artistic exhibition.

The artist, using his hammer to shatter the glass, revealed the faces of road accident victims, tragically struck down mid-conversation.

These intense portraits, etched into shattered glass and applied to the smartphones, evoke the immediate impact of the accident—windshields shattering and lives forever altered.

The exhibition was open to the public for 10 days as part of an unprecedented road safety campaign.

Wide shot of the “Vies Brisées” exhibition set up at Place de la République.

+ 250k€ media value

+ 150k passersby exposed

The Road Safety team receives an award for the “Vies Brisées” campaign.

10 years of collaboration for 10 awards

We had the honor of seeing our campaign win 10 awards at the Club des DA, Com-Ent, the Best Event Award Global (Most Creative Award and Special Press Award), and the Grand Prix Stratégies. This recognition celebrates 10 years of collaboration between OVAL and Road Safety.

Let’s immortalize your messages.